\u201cThe New Think,\u201d which debuted in January, features a variety of edgy, technology-forward student recruitment spots for television, streaming platforms, radio, print and social media, each highlighting student participation in university research and scholarship. It\u2019s a concept born of a collaboration between EWU\u2019s University Relations group and the Chapter & Verse creative agency in Spokane.\u00a0<\/span><\/span><\/p>\n \u201cWe\u2019re excited to remind everyone that Eastern is here to meet the needs of our evolving world through innovation and excellence,\u201d Buzby says.\u00a0<\/span><\/span><\/p>\n The more immediate goal of The New Think has been to reestablish and fine-tune Eastern\u2019s \u201cbrand\u201d by emphasizing the university\u2019s role in discovering new ways to solve old problems. Consider it, Buzby adds, \u201ca reinvestment in, and modernization of, the university\u2019s image.\u201d<\/span><\/p>\n Drawing inspiration from the \u201ceXp\u201d movement \u2014 an initiative that aims to use experiential learning to connect students to future careers \u2014 the spots also showcase Eastern\u2019s strength as a multidisciplinary, collaborative university.<\/span><\/p>\n \u00a0<\/span>\u201cWe\u2019re highlighting the great work our faculty and students are doing throughout the university, and turning it into authentic stories that will excite our community,\u201d says Lance Kissler \u201904, \u201910, associate vice president of university relations at EWU. \u201cThis campaign provides us with a platform to continue more storytelling from a variety of our academic programs for years to come.\u201d<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Across a variety of media platforms, Eastern outreach gets a fresh look. For the whole of its 140 years, EWU has advanced and encouraged fresh ideas and forward thinking. Now it\u2019s got a branding campaign to match, one that aims to share Eastern\u2019s legacy of innovation with a new generation of up-and-coming college students.…<\/a><\/p>\n","protected":false},"author":484,"featured_media":0,"menu_order":0,"template":"","class_list":["post-1404","stories","type-stories","status-publish","hentry","stories_tags-spring-summer-2022"],"acf":{"subheading":"","featured_image_format":"cover","display_byline":false,"display_date_published":false,"featured_video":"","Links":false,"Resources":false,"page_hide_sidebar":false,"page_enable_page_nav":false},"_links":{"self":[{"href":"https:\/\/test-www.ewu.edu\/magazine\/wp-json\/wp\/v2\/stories\/1404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-www.ewu.edu\/magazine\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/test-www.ewu.edu\/magazine\/wp-json\/wp\/v2\/types\/stories"}],"author":[{"embeddable":true,"href":"https:\/\/test-www.ewu.edu\/magazine\/wp-json\/wp\/v2\/users\/484"}],"version-history":[{"count":6,"href":"https:\/\/test-www.ewu.edu\/magazine\/wp-json\/wp\/v2\/stories\/1404\/revisions"}],"predecessor-version":[{"id":1501,"href":"https:\/\/test-www.ewu.edu\/magazine\/wp-json\/wp\/v2\/stories\/1404\/revisions\/1501"}],"wp:attachment":[{"href":"https:\/\/test-www.ewu.edu\/magazine\/wp-json\/wp\/v2\/media?parent=1404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/test-www.ewu.edu\/magazine\/wp-content\/uploads\/sites\/12\/2022\/07\/New-Think-copy.jpg\")
Sam Buzby \u201907, EWU\u2019s director of marketing, was instrumental in bringing The New Think concept to life. He says the ad campaign, delayed for more than a year due to the pandemic, will help Eastern more effectively position itself as a university for the future.\u00a0<\/span><\/span><\/p>\n