Marketers are involved with product planning, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment — they assist management in adapting the firm to an ever-changing society.
To view the admission requirements for the Bachelor of Arts in Business Administration with a major in Marketing, please see Undergraduate Business Advising.
Our department is committed to excellence and student success.
You don't have to sacrifice quality to get an education you can afford.
Many classes are limited to 15-25 students, which allows professors to devote time to individual students.
Our graduates have a great record of finding employment soon after graduation.
Our business programs are accredited by the Association to Advance Collegiate Schools of Business.
The marketing curriculum prepares students for a wide variety of occupational possibilities:
Advertising Coordinator
Marketing Analyst
Social Media
Search Engine Optimization Specialist
Web Content Writer
The following information comes from the official EWU catalog, which outlines all degree requirements and serves as the guide to earning a degree. Courses are designed to provide a well-rounded and versatile degree, covering a wide range of subject areas.
Marketing Major, Bachelor of Science in Business Administration (BSB)
The Marketing curriculum prepares students for a wide variety of possible career paths. Marketers can be involved with such activities as product development, pricing decisions, advertising, sales management, and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist organizations in adapting to an ever-changing environment.
Students must be formally declared in a BSB major or officially declared as a minor before enrolling in business classes in the required upper-division business administration core.
The undergraduate business policies can be found on the School of Business advising page.
Grade Requirements for Graduation: a minimum grade ≥C in each course required for the major and a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.
| Required Business Administration Core | ||
| Lower Division | ||
| ACCT 251 | PRINCIPLES OF FINANCIAL ACCOUNTING | 5 |
| ACCT 252 | PRINCIPLES OF MANAGEMENT ACCOUNTING | 4 |
| ACCT 261 | BUSINESS LAW | 4 |
| DSCI 245 | BUSINESS STATISTICS 1 | 4 |
| ECON 200 | INTRODUCTION TO MICROECONOMICS | 5 |
| ECON 201 | INTRODUCTION TO MACROECONOMICS | 5 |
| ENGL 201 | COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION | 5 |
| MATH 200 | FINITE MATHEMATICS | 5 |
| or MATH 142 | PRECALCULUS MATH II | |
| or MATH 161 | CALCULUS I | |
| or HONS 161 | CALCULUS I | |
| Upper Division | ||
| DSCI 346 | BUSINESS STATISTICS 2 | 4 |
| FINC 335 | FINANCIAL MANAGEMENT | 4 |
| MGMT 326 | ORGANIZATION THEORY AND BEHAVIOR | 4 |
| MISC 311 | INFORMATION TECHNOLOGY IN BUSINESS | 4 |
| MKTG 310 | PRINCIPLES OF MARKETING | 4 |
| OPSM 330 | OPERATIONS MANAGEMENT | 4 |
| Required courses | ||
| MKTG 400 | BUYER BEHAVIOR | 4 |
| MKTG 411 | MARKETING RESEARCH | 4 |
| MKTG 412 | MARKETING MANAGEMENT | 4 |
| Electives–choose approved, related electives in consultation with your faculty advisor. | 12 | |
| Required Senior Capstone | ||
| MGMT 490 | DEPARTMENT SENIOR CAPSTONE | 4 |
| Total Credits | 89 | |
The following plan of study is for a student with zero credits. Individual students may have different factors such as: credit through transfer work, Advanced Placement, Running Start, or any other type of college-level coursework that requires an individual plan.
Courses could be offered in different terms, checking the academic schedule is paramount in keeping an individual plan current. Students should connect with an advisor to ensure they are on track to graduate.
All Undergraduate students are required to meet the Undergraduate Degree Requirements.
| First Year | |||||
|---|---|---|---|---|---|
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| ENGL 101 | 5 | ENGL 201 | 5 | DSCI 245 | 4 |
| Humanities & Arts 11 | 5 | MATH 200 | 5 | ECON 200 (Social Science BACR 1) | 5 |
| Natural Sciences BACR 11 | 5 | Humanities & Arts BACR 21 | 5 | Natural Sciences BACR 21 | 5 |
| 15 | 15 | 14 | |||
| Second Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| DSCI 346 | 4 | ACCT 251 | 5 | ACCT 252 | 4 |
| ECON 201 (Social Science BACR 2) | 5 | ACCT 261 | 4 | MKTG 310 | 4 |
| MISC 311 | 4 | Elective - 2nd major, minor, or general elective | 4-5 | Global Studies - graduation requirement1 | 5 |
| Diversity - graduation requirement1 | 5 | Elective - 2nd major, minor, or general elective | 4-5 | ||
| 13 | 18-19 | 17-18 | |||
| Third Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| FINC 335 | 4 | MKTG 411 | 4 | MGMT 326 | 4 |
| MKTG 400 | 4 | OPSM 330 | 4 | MKTG 412 | 4 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Marketing Elective2 | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| 16-18 | 16-18 | 16-18 | |||
| Fourth Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| Marketing Elective2 | 4-5 | Marketing Elective2 | 4-5 | MGMT 490 (Senior Capstone - graduation requirement) | 4 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | ||||
| 16-20 | 12-15 | 12-14 | |||
| Total Credits 180-197 | |||||
University Graduation Requirements (UGR) and Breadth Area Course Requirements (BACR) courses may be less than 5 credits and additional credits may be required to reach the required 180 total credits needed to graduate. Students should connect with an advisor to ensure they are on track to graduate.
Electives–choose 12 credits in approved, related electives in consultation with your faculty advisor.
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